Rainbow Tea uses 5 simple ingredients, is heart healthy, and has a natural energy boost from the cascara coffee fruit. Rainbow Tea receives the cascara fruit from Honduras which is its key ingredient. Rainbow Teas promise is for each can sold, a meal will be provided to a child in Honduras. The bright colors and fruit illustrations on the packaging calls back to the company name Rainbow to emphasize the fun and colorful nature of the brand. The colors and type treatments will help this tea stand out against its many competitors.