Soleil Beauty & Spa
Brand Identity
Soleil is a spa to help the client escape from reality, and give them a renewing and relaxing experience. Soleil is located in Perdido Key, Florida. The name comes from the french word of sun. Their goal is for the client to come into their spa as an escape from the busy world, and leave feeling renewed, radiant, and well-rested. Only natural products and services are used at Soleil. The main target audience for Soleil is 20 to 60 year old women. Soleil wants the client to leave their spa feeling strengthened and radiant like the sun. Imagery and colors are cool, calming and relaxing to reflect the brand image of Soleil.
Featured in Auburn University’s Graphic Design Juried Show 2022
-
A sun and wave mark that stems from the brands name meaning sun, as well as the beach location.
-
Business cards, letterhead, and envelope
-
Menu, lotion, face mask, towels
Tools: Adobe Illustrator, Indesign, Photoshop, and Procreate