Wash Day
Package Design
Wash Day is a laundry brand geared towards college students with the goal of making the washing experience more enjoyable. Doing laundry can be one of the most boring tasks, but Wash Day is here to make the process more fun. The main target audience for Wash Day is 18 to 25 year old college students. These products are reasonably priced which gives Wash Day an advantage over higher priced competitors. Because of the eye catching design and pleasing blue color palette, these products stand out on the shelves and draw buyers into their products.
-
Pinwheel shape used to resemble the spinning of a laundry cycle.
-
This box was die cut using a laser cutter. Wash Days brand message as well as instructions are seen around the box.
-
Wash Days stain remover spray bottle has cohesive branding and instructions.
-
Jug label maintaining Wash Days branding and instructions on how to use.
Tools: Adobe Illustrator, Photoshop, and Procreate
